Movito | My Site

( Project overview )

The product :

In this fast-paced, digital age, movito is here to transform the way you enjoy movies. Our app caters to the needs of busy professionals, young enthusiasts, and remote workers by offering a seamless food delivery service right to your theater seat. Imagine not missing a single moment of your favorite film while savoring delicious treats delivered directly to you.

Project duration :

I worked on this project while learning from the Google UX design certificate program that is from June 5 to Aug 5.

My role :

Problem statement :

Customer Experience: Moviegoers miss parts of the film when purchasing snacks, disrupting their experience.
Efficiency: Long queues at concession stands cause delays and frustration, reducing sales potential.
Revenue Boost: Theaters struggle to maximize food and beverage sales with traditional methods.

Goals :

Enhance Customer Experience: Provide a seamless in-seat delivery service to ensure moviegoers can enjoy snacks without missing any part of the film.
Increase Operational Efficiency: Streamline the food ordering process to reduce wait times and improve service speed.
Boost Theater Revenue: Increase food and beverage sales by offering a convenient and attractive ordering option that encourages higher spending.

Tools used :

Design process :

Discover Phase :

5 potential things to understand the challenges they face while ordering food online.

Investigate difficulties users encounter in navigating the app, such as confusing interfaces, complicated menus, or a lengthy ordering process.
Identify common payment-related issues like transaction failures, limited payment options, or security concerns.
Examine problems related to internet connectivity within the theater, which could affect the ability to place or track orders in real-time.
Identify challenges users face in receiving timely and accurate updates about their orders, including real-time tracking of delivery status and notifications for when the order is on its way or delivered.
Evaluate the effectiveness of customer support, focusing on response times, resolution efficiency, and overall satisfaction with the support provided.

Quantitative research :

Competitive Analysis :

“Ladies and gentlemen, let me introduce you to movito — an app revolutionizing movie halls, malls, and theaters by delivering food directly to your seat. With movito, you can browse, order, and enjoy your favorite snacks and beverages without leaving your seat, ensuring a seamless and stress-free movie experience.

What makes movito truly exceptional is its exclusive focus on in-theater dining, a niche previously underserved. There’s no other app like movito that offers direct food delivery inside movie theaters, malls, or similar venues. Through extensive research, I’ve confirmed that Movito stands alone in its ability to take offline orders via phone, with our team personally delivering orders to your seat in one call.

movito isn’t just about convenience; it’s about enhancing every moment at the movies. Join us in embracing this new era of personalized and efficient service with movito, where every movie night becomes extraordinary.

— -

This version maintains the key points of movito’s unique offerings and emphasizes its innovative approach to enhancing the movie-watching experience.

User personas :

“I have crafted three user personas based on our target user group, drawing from comprehensive research findings. These personas encapsulate the characteristics and preferences identified through our extensive data collection process.”

Empathy map :

Employed empathy mapping to understand user behaviors and decision-making. This visualization technique articulates insights about user types to enhance decision-making based on their needs and preferences.

User pain points :

User journey map :

The motive for creating this journey map is to deeply understand user behaviors, preferences, and emotions across various stages of their experience. By uncovering these insights, we aim to enhance every aspect of the user journey, ensuring it is smooth, satisfying, and aligned with user expectations.

Ideate phase :

User flow delineates the trajectory navigated by an archetypal user on a website to complete a specific task. It encompasses the user’s journey from the initial entry point, progressing through a series of steps, culminating in a successful outcome and final action, such as making a purchase.

E-commerce app responsibilities :

Restaurant waiter responsibilities :

Card sorting :

User flow delineates the trajectory navigated by an archetypal user on a website to complete a specific task. It encompasses the user’s journey from the initial entry point, progressing through a series of steps, culminating in a successful outcome and final action, such as making a purchase.

Information Architecture :

Information architecture is the strategic practice of structuring and organizing the components of a system to ensure comprehensibility. Its primary objective is to design content in a manner that enables users to intuitively navigate the product’s functionality, effortlessly locating all necessary information with minimal effort.

Design phase :

Lo-Fi wireframing/ Paper sketch :

After synthesizing the insights gleaned from the ideation phase, I embarked on the app design process. Initiating this phase, I sketched multiple screens, guided by the user flow. This approach facilitated the rapid exploration of various app concepts, enabling a comprehensive examination of potential design directions.

Hi-Fi wireframing :

Incorporating the feedback and personal insights gained during the sketching phase, I proceeded to create my initial wireframes using Figma. I meticulously prioritized features that would most effectively address user needs, ensuring a user-centric approach throughout the app’s design.

Design system :

A Design System is a set of interconnected patterns and shared practices coherently organized. Design Systems aid in digital product design and development of products such as apps.

Hi-Fi User interface Design :

Based on comprehensive user research and analysis, I developed the final UI design prototype. Below are my initial explorations into the visual style. This represents an MVP (Minimum Viable Product). The visual design aims to emphasize the core values of simplicity, creativity, and tradition.

Prototype :

Here is the prototype of the app where you can test it. 👉🏻

movito

Clickable Prototype :

Future concept :

1. Augmented Reality (AR) Menus :

Description: Integrate AR technology to allow users to view 3D models of menu items on their phone screens. This feature can help users visualize the food before ordering, enhancing their decision-making process and overall experience.

Benefit: Provides a more immersive and interactive experience, making it easier for users to select their desired food items.

2. Personalized Recommendations :

Description: Implement machine learning algorithms to offer personalized food and beverage recommendations based on users’ past orders, preferences, and dietary restrictions.

Benefit: Increases user satisfaction by offering tailored suggestions, potentially boosting sales and user engagement.

3. Loyalty and Rewards Program :

Description: Create a loyalty program where users earn points for each purchase, which can be redeemed for discounts, free items, or exclusive offers.

Benefit: Encourages repeat usage, fosters customer loyalty, and enhances the overall user experience with rewards and incentives.

4. Voice-Activated Ordering :

Description: Incorporate voice recognition technology to enable hands-free ordering. Users can simply speak their order into the app, which will then process and confirm it.

Benefit: Adds convenience, especially for users with mobility issues or those who prefer not to navigate through the app manually, making the ordering process faster and more accessible.